Overview

Syncargo is a SaaS product built to help Indonesian freight forwarders manage their export-import shipments. It provides a centralized platform for creating shipment orders, managing shipment progress, chatting with clients, uploading essential documents, and handling user management.

Objective

I contributed from project initiation to MVP launch. My responsibilities included:

Defining core features and mapping their dependencies
Leading and mentoring a UI/UX designer
Designing high-fidelity user interfaces using Figma
Ensuring on-time delivery of the MVP in 6 months

Problem and Context

Many Indonesian freight forwarders operated with manual, fragmented tools—spreadsheets, emails, and messaging apps—which made shipment management inefficient and prone to error. The industry also had a low level of digital trust, with concerns over data security and client privacy.

Process

The creation of Syncargo followed a structured product development cycle, starting with feature planning and discovery, followed by user-centric interface design, and culminating in cross-functional execution for MVP delivery. My role spanned each of these phases, ensuring a cohesive, timely, and user-aligned outcome.

Discovery & Planning

Led the baseline feature mapping session, facilitating discussions across stakeholders to align on essential SaaS modules such as shipment management, quotation workflows, invoicing, and user management
Provided feedback on feature dependencies, proposed new feature ideas based on operational gaps, and estimated the UI/UX delivery timeline to support project planning
Collaborated with stakeholders to define essential features such as shipment tracking, document uploads, and live client communication
Identified feature dependencies to optimize the development flow and prevent architectural conflicts

Led the baseline feature mapping session, facilitating discussions across stakeholders to align on essential CRM modules such as shipment management, quotation workflows, invoicing, and user management

Provided feedback on feature dependencies, proposed new feature ideas based on operational gaps, and estimated the UI/UX delivery timeline to support project planning
Collaborated with stakeholders to define essential features such as shipment tracking, document uploads, and live client communication
Identified feature dependencies to optimize the development flow and prevent architectural conflicts

Design & Collaboration

Used Figma to design intuitive, user-friendly interfaces tailored to freight workflows
Led design sprints and provided structured feedback to the UI/UX designer
Ensured consistency across modules by applying reusable UI components and patterns

Development & Delivery

Defined a clear MVP scope and roadmap, targeting essential freight management needs
Coordinated across design and development to deliver the MVP within 6 months
Prioritized delivery speed while maintaining usability and core functionality

Outcome

Launched a functional MVP within 6 months, meeting 100% of scoped features
Onboarded 2 pilot companies with ~50 shipments/month processed through the platform
Reduced manual shipment coordination time by an estimated 30–40% for pilot users by centralizing updates, documents, and communication
Enabled faster document retrieval and shipment status checks, reducing internal response time from hours to minutes
Collected over 10 feature requests and workflow improvement suggestions directly from users, informing the product roadmap
Built early trust through responsive support and privacy assurance, laying the groundwork for broader industry adoption

Reflection & Next Steps

This project taught me the importance of aligning digital tools with user readiness and trust. While adoption was slow, the experience strengthened my skills in leading design, mapping systems, and delivering functional MVPs. In the future, I would emphasize early user engagement and security assurance to boost adoption.